ShowFloor vs TilesView: Contractor Workflow or Multi-Surface Showroom?
Both platforms now support epoxy and website visualization. The useful comparison is breadth versus contractor depth—and what happens after a homeowner chooses a finish.
Two Platforms, Two Very Different Jobs
ShowFloor and TilesView now overlap on more than they once did. Both can visualize a customer photo, both can support epoxy, and both can put a customer-facing experience on a website. The distinction is no longer a simple materials checklist. TilesView is broad catalog and showroom software; ShowFloor is the narrower contractor sales system that carries the visual choice into the lead, client, job, price, and proposal.
This guide exists because contractors keep asking us about TilesView. Some find it through Google, some see it on Capterra or GetApp reviews, and some get pitched by reps at trade shows. Rather than dodge the comparison, we will walk through both platforms honestly. TilesView does several things very well. So does ShowFloor. Neither one does everything.
50,000+
TilesView Daily Users
Tile showroom and retail traffic
1,000+
ShowFloor Materials
Cataloged flooring and coating materials
$49–$149
ShowFloor Monthly
Self-serve signup, same-day access
What TilesView Does (And Does Well)
TilesView launched around 2021 out of India and has built a strong platform for the tile and stone industry. Their core product is an AI-powered room visualizer that lets consumers and trade buyers preview ceramic, porcelain, marble, granite, terrazzo, and natural stone products in preset or uploaded room scenes. The visualization is solid. Products render with realistic grout lines, pattern rotations, and multiple layout options like herringbone, grid, and diagonal.
Where TilesView really shines is in its manufacturer ecosystem. They have built partnerships with tile brands across India, Southeast Asia, and parts of Europe. Tile manufacturers upload their full product catalogs, and TilesView renders them in room scenes that go on the manufacturer's website, showroom kiosks, or mobile app. Their claim of 50,000 daily visualizer users is driven largely by this embedded model, where the tool lives inside the brand's website rather than as a standalone app.
TilesView Core Features
- AI-powered floor and wall visualization for tile, stone, marble, granite, and terrazzo
- Grout color and thickness customization for realistic tile previews
- Pattern layout options: grid, herringbone, diagonal, brick, chevron
- 360-degree panoramic room views for immersive product exploration
- Product catalog management with smart filters by color, finish, type, and texture
- Website embed widgets for Shopify, WordPress, and custom sites
- Showroom kiosk mode for in-store tablet and touchscreen displays
- Lead capture forms for turning visualizer sessions into product inquiries
- Multi-surface support: floors, walls, elevation tiles, and backsplash
- Recent expansion into wood, laminate, SPC, WPC, and quartz visualization
TilesView has expanded well beyond tile. Its current epoxy visualizer specifically advertises metallic, flake, and solid epoxy alongside wood, laminate, SPC, WPC, wallpaper, wall panels, and paint. That makes TilesView a legitimate broad-surface option. Contractors should still test the coating catalog, custom-product workflow, and sales follow-through they need rather than assuming all epoxy support is equally deep.
Good to Know
TilesView reports over 200 brand partnerships and serves markets across India, the Middle East, Southeast Asia, and Europe. Their strongest market presence is in Indian tile manufacturing, where they are a well-known platform at trade shows like Ceramics India and Vibrant Gujarat.
What ShowFloor Does (And Why It Exists)
ShowFloor was built around the contractor sale, not around adding one more surface category to a product catalog. It needs to work when a homeowner uploads a garage photo on your website and when your salesperson is standing in that same garage trying to turn a favorite finish into an approved proposal.
ShowFloor uses Gemini AI to generate photorealistic floor visualizations from uploaded room photos for contractor sales conversations. The platform covers every coating type that contractors actually install: epoxy solid color, flake broadcast, metallic, polyurea, polyaspartic, concrete stain, and polished concrete. It also supports selected hard-surface flooring materials such as hardwood/LVP, tile, concrete, and microcement. Contractors can use the built-in catalog or upload their own custom swatches for exact product matching.
ShowFloor Core Features
- AI visualization on uploaded room photos for jobsite sales
- 1,000+ cataloged flooring and coating materials including all coating types
- Custom swatch uploads for exact product matching from any supplier
- Catalog materials across coating and flooring categories
- AI visualization tuned for coating and flooring presentations
- Brand Studio: branded generated visuals and contractor-branded proposals
- Built-in cost estimator with per-square-foot pricing by system type
- proposal system with shareable links and online approval with before/after visuals and cost breakdown
- Client management dashboard for organizing estimates by homeowner
- Hosted customer showroom on Solo and approved-domain website embed on Business
- Visualizer leads with the homeowner's photo, contact details, and up to two material choices
- FilterStrip for instant material swapping during presentations
- Branded marketing cards and QR-code sharing for social media
The key difference is continuity. ShowFloor keeps the website lead and jobsite sales conversation inside the same contractor workspace. The selected material can stay attached to the client and project while the contractor confirms scope, prepares pricing, and sends the proposal. The preview is not the end of the funnel; it is the visual proof inside it.
Feature-by-Feature Comparison
This table covers the features that matter most when choosing between these platforms. Some categories are not apples-to-apples because the tools serve different workflows. We have tried to be fair about where each platform leads.
ShowFloor vs TilesView: Feature Comparison
| Feature | ShowFloor AI | TilesView |
|---|---|---|
| Epoxy / metallic / flake | Yes — coating-focused catalog and custom swatches | Yes — advertised epoxy categories |
| Tile / stone / porcelain | Yes (basic) | Yes — core strength |
| Hardwood/LVP, tile, concrete, microcement, and coating systems | Yes | Yes (recent addition) |
| Grout customization | No | Yes — color and thickness |
| Pattern layouts (herringbone, etc.) | No | Yes — 6+ layouts |
| Custom swatch uploads | Yes | Via catalog upload |
| AI room visualization | Gemini AI, async render workflow | AI-based, real-time |
| 360-degree panoramic view | No | Yes |
| Coating category support | Flake, metallic, solid, quartz, stain, polished concrete, and more | Metallic, flake, and solid epoxy advertised |
| Job workspace | Yes — estimates, proposals, client details | No |
| Quote calculator | Yes (quote and proposal pricing) | No |
| Proposals with online approval | Yes (shareable link, auto-expiration) | No |
| Brand Studio | Yes | Yes — brand logo on visualizer |
| Lead capture | Photo, contact details, and up to two choices in the contractor lead inbox | Yes — product inquiry forms |
| Website self-service | Solo hosted showroom; Business approved-domain embed | Website integration across paid plans |
| Showroom kiosk mode | No | Yes |
| Mobile-first for job sites | Yes | No — showroom-oriented |
| Client management | Yes | No |
| Material catalog size | 1,000+ cataloged flooring and coating materials | Brand-dependent catalog |
| Self-serve signup | Yes — immediate access | Demo call for most plans |
Pro Tip
Count the features that match your actual workflow. If you spend most days in garages and basements presenting to homeowners, the features in ShowFloor's column matter more. If you run a tile showroom where customers browse products on a kiosk, TilesView's features are the ones that move the needle.
Pricing: What You Actually Pay
Pricing is one of the most-searched comparisons between these two tools, so here is the full breakdown. Keep in mind that direct price comparison is only partially useful when the tools serve different markets. A $49/month coating tool and a $234/month tile showroom platform are not really competing for the same budget line.
Pricing Comparison
| Plan Detail | ShowFloor AI | TilesView |
|---|---|---|
| Entry plan | $49/mo (Solo) | $87/mo (Basic) |
| Mid-tier plan | $149/mo (Business) | $114/mo (Standard) |
| Top plan | $149/mo (Business) | $234/mo (Premium) |
| Custom / enterprise | Contact us | Custom quote available |
| Free trial | 3 renders, no credit card | Free trial available |
| Credit packs (no subscription) | $19 / $39 / $79 | Not available |
| Setup time | Immediate | 1–7 days (plan-dependent) |
| Contract | Month-to-month | Monthly or annual |
ShowFloor's pricing is built for individual contractors and small crews. The Solo plan at $49/month gives you AI visualization, custom uploads, the cost estimator, and contractor-branded proposals. The Business plan at $149/month adds higher render limits and team features. Credit packs starting at $19 exist for contractors who do seasonal coating work and do not need a monthly subscription.
TilesView lists annual-billing prices of $87/month for Basic, $114/month for Standard, and $234/month for Premium. Its packaging is organized around website integration, sessions, leads, catalog capacity, and showroom features. ShowFloor packages contractor workspace previews separately from customer-generated website previews, then adds the client and proposal workflow around both.
Margin Insight
The real cost comparison is not the subscription price. It is the revenue each tool helps you generate. A coating contractor who closes one extra $3,500 metallic job per month because of on-site visualizations is getting 70:1 ROI on a $49/month ShowFloor plan. A tile showroom that converts 5% more walk-in customers using TilesView visualization is getting similar returns on their $234/month plan. Both tools pay for themselves quickly when used in the right context.
Who Each Tool Is Actually Built For
This is the most important section of this guide. Features and pricing only matter if the tool is built for your type of work. Buying the wrong visualization platform is worse than buying none at all because you spend weeks trying to make it fit before realizing it was never designed for your use case.
TilesView Is Built For:
- Tile manufacturers who need to display product catalogs online with room visualization
- Tile distributors and showrooms with in-store kiosk or tablet displays
- Indian and Southeast Asian tile brands selling domestically and exporting globally
- Companies that sell ceramic, porcelain, marble, granite, terrazzo, or natural stone
- Businesses that need Shopify or WordPress embed widgets for online product preview
- Showroom sales staff who walk customers through product options on a large display
ShowFloor Is Built For:
- Coating contractors who install epoxy, metallic, polyurea, polyaspartic, concrete stain, or polished concrete
- General contractors who do both coatings and traditional flooring (hardwood, LVP, tile)
- Small to mid-size crews (1–15 people) who present on job sites, not in showrooms
- Contractors in the US market who need a cost estimator, proposals, and client management
- Businesses that want branded visuals and contractor-branded proposals
- Solo operators who need self-serve signup with no demo call or setup wait
The geographic distinction matters too. TilesView has its deepest market penetration in India, where tile manufacturing is a massive industry centered around the Morbi cluster in Gujarat. Their brand partnerships, trade show presence, and support infrastructure are strongest in that market. ShowFloor is US-focused, with pricing in dollars, coating material catalogs from American suppliers, and sales workflow features designed around the way US contractors sell and close deals.
When TilesView Is the Better Choice
TilesView is the stronger category fit when showroom presentation and broad product-catalog merchandising matter more than contractor job and proposal operations.
TilesView Strengths
Pros
- Deepest tile visualization on the market with grout customization, pattern layouts, and 360-degree views
- 200+ brand partnerships give you access to manufacturer product catalogs already loaded and ready to visualize
- Website embed widgets are mature and well-tested on Shopify, WordPress, and custom platforms
- Showroom kiosk mode is purpose-built for in-store displays on tablets and touchscreens
- Multi-surface support (floor, wall, elevation, backsplash) covers the full tile showroom experience
- Strong presence at Indian and Asian trade shows with dedicated support for those markets
Cons
- Epoxy is available, but contractors should test coating-specific catalog and rendering depth
- No ShowFloor-style contractor quote, proposal, client, and job workspace
- Not designed for mobile-first job site presentations
- Pricing starts higher at $87/month with no credit pack option for occasional use
- Setup can require a demo call and account configuration rather than instant self-serve access
- Limited US market presence and support infrastructure compared to US-based tools
If you run a tile showroom, distribute tile products, or represent a tile manufacturer, TilesView is a strong platform with years of development behind it. Their grout customization alone is something no general-purpose floor visualizer matches. The 360-degree panoramic views are a legitimate differentiator for in-store experiences. And their brand partnership model means you can get started with pre-loaded catalogs rather than uploading everything yourself.
Good to Know
TilesView's free tier lets consumers try the visualizer with pre-loaded scenes and materials. If you sell tile and want to evaluate the tool before committing to a paid plan, start there. The paid plans add catalog management, website embedding, and branding features.
When ShowFloor Is the Better Choice
ShowFloor wins when the work involves coatings, the sales happen on job sites, and the contractor needs proposal and client/job organization tools alongside visualization. Here is the specific breakdown.
ShowFloor Strengths
Pros
- Broad coating support: epoxy solid, flake, metallic, polyurea, polyaspartic, concrete stain, polished concrete
- Custom swatch uploads let you show exact products and regional supplier materials
- AI visualization supports coating categories like flake, metallic, solid, quartz, stain, and polished concrete
- Built-in cost estimator and proposal system with shareable links and online approval close deals during the estimate, not after
- Client management dashboard organizes estimates by homeowner for follow-up
- Website visualizer leads land in your dashboard with the homeowner photo and selected materials
- Solo includes a hosted showroom; Business adds an approved-domain embed
- Credit packs from $19 for contractors who do seasonal work and do not need monthly plans
- $49/month entry price with immediate self-serve access
Cons
- No grout customization or tile pattern layouts (herringbone, chevron, etc.)
- No 360-degree panoramic room views
- No showroom kiosk mode or in-store display features
- Tile and stone visualization is functional but not as deep as a tile-specific platform
- No showroom kiosk or 360-degree merchandising mode
- US-market focused, with limited international material catalogs
The strongest use case for ShowFloor is the on-site estimate. You are standing in a homeowner's garage. You pull out your phone. You snap a photo. The homeowner sees their floor with a copper penny metallic finish before the conversation turns to price. You tap the FilterStrip and swap to charcoal flake. Then silver metallic. The homeowner picks their favorite. You open the cost estimator, punch in the square footage, and hand them a branded proposal with online approval. That workflow does not exist in TilesView, Roomvo, or any tile-focused platform because it was never designed to.
Margin Insight
Contractors who use on-site visualization report closing metallic upgrades 35–40% more often than when using sample chips alone. On a 450 sq ft garage, the metallic upgrade adds $1,800–$2,700 in revenue. Over a month with 8–10 estimates, that is $5,000–$10,000 in additional revenue from a $49/month tool.
Featured Materials
ShowFloor Specialty
Metallic Epoxy
Photorealistic metallic visualization on any uploaded room photo. Not available in tile-focused platforms.
ShowFloor Specialty
Custom Swatch Upload
Upload supplier swatches that are not in the built-in library and visualize them on the customer photo.
TilesView Specialty
Ceramic Tile Pattern
Tile layout with grout color customization and pattern rotation. Optimized for showroom displays.
ShowFloor Specialty
Polished Concrete
Reflective concrete finish preview with accurate light interaction. A coating-contractor-specific feature.
See the Difference After the Preview
Create the floor, keep the customer's chosen material with the lead and job, and move the sale into a reviewed proposal. Start with 3 free previews.