For Painting Contractors

You Are Already Repainting the Room. Show Them the New Floor.

Interior paint jobs sit right on top of the floor conversation. Show homeowners how their living room, kitchen, or open-plan space looks with new LVP, tile, or polished concrete — and bundle it into one proposal.

200K+

Painting contractors in the US

$3K–$15K

Typical interior floor add-on per job

1 crew

One contractor, one proposal, one invoice

The Floor Opportunity Hiding in Every Interior Paint Job

AG Williams is a painting company in Westchester, New York. They have been in business since 1906. Floor coatings are one of several add-on services they offer alongside interior painting, exterior painting, and cabinet refinishing.

Last year, a project manager showed a homeowner three different epoxy finishes during a painting estimate using ShowFloor AI on his phone. The homeowner picked the premium metallic option. The floor job alone was $15,000 — more than the original paint estimate. That is not an outlier. It is what happens when a homeowner can actually see the finish on their space instead of squinting at a sample board.

See the Transformation

Pick a material below and drag the slider to compare. These are real AI-generated visualizations from our catalog.

COREtec

Whiskey Oak

Select a Material

Interior Floor Options to Present

These are the finishes that pair naturally with interior paint and full-room renovations.

Luxury Vinyl Plank

Warm, waterproof, and looks like real hardwood. The volume leader on interior renovation bundles — bedrooms, living rooms, and open-plan spaces.

$4–$8/sqft

Bedrooms and living areas

Large-Format Tile

Porcelain, marble-look, and stone-look tile for kitchens, entryways, and bathrooms. A natural pairing with a full-interior repaint.

$6–$15/sqft

Kitchens and bathrooms

Polished Concrete

Modern matte-to-satin finish for open-plan interiors. Pairs beautifully with contemporary paint palettes.

$4–$9/sqft

Modern open-plan homes

Stone-Look Porcelain

Matte concrete-look and wood-look porcelain for basements, sunrooms, and transitional spaces.

$6–$12/sqft

Transitional and basement spaces

How It Works

1

Walk the Property

During your painting estimate, snap a photo of the garage, basement, or any floor that needs work.

2

Show the Possibility

Pull up ShowFloor on your phone. Pick a floor finish and show the homeowner the before/after in 15 seconds.

3

Bundle the Deal

Add the floor coating to your painting proposal. One contractor, one project, one invoice. Higher ticket, better margins.

Revenue Per Project: Paint vs. Paint + Floor Bundle

Real contractor pricing ranges. ShowFloor helps you justify the premium.

Coating TypePrice Range
Interior Paint Only$3,500–$5,500
Paint + LVP Bundle$8,000–$15,000
Paint + Tile Bundle$10,000–$20,000
Full Interior Renovation$15,000–$30,000+

Real Results from Real Contractors

$15,000

Floor coating closed on day one of a paint estimate

“Showed the homeowner three different epoxy finishes on their phone. Closed a $15,000 job that same afternoon.”
AW

AG Williams

Painting & Home Improvement, Westchester NY

Case Study

Frequently Asked Questions

Because a floor installation typically adds more revenue to the project than the paint itself. LVP, tile, and polished concrete bundles commonly run $3,000 to $15,000 on top of a residential paint estimate. You already have the customer relationship, the walkthrough access, and the surface-prep habits. Interior flooring is one of the highest-value add-on services a painting contractor can offer — and the visual sell is finally solved.

Not necessarily. Many painting contractors partner with a local flooring installer or subcontractor for the installation itself. ShowFloor helps you sell the work visually and manage the homeowner relationship. If you do want to install, LVP and tile have lower skill barriers than epoxy and fit well with crews who already do detailed interior work.

During the walkthrough for the paint estimate, while you are already discussing the living room or kitchen. When you notice a floor that is clearly dating the room, that is your opening. Snap a photo, show the transformation on your phone, and mention that you offer this service. The visual does most of the selling.

Luxury vinyl plank is the volume leader — warm, waterproof, and looks like real hardwood. Large-format porcelain tile works for kitchens and bathrooms. Polished concrete fits modern open-plan homes. Marble-look and stone-look tile cover premium entryways and feature spaces. ShowFloor handles all of these from real manufacturers including COREtec, Daltile, Mapei, and Crossville.

Yes. Photograph each room you intend to refloor and generate a visualization for each. Homeowners can see the living room in LVP, the kitchen in tile, and the master bath in marble-look porcelain — all from the same estimate visit. Mixing materials across rooms is exactly how most interior renovations come together.

The biggest friction in interior flooring is that homeowners cannot picture a new floor from a small sample. When you show them the actual room on your phone with the finished floor in it, the conversation shifts from "what is this?" to "which one do I want?" That is the difference between leaving a card and closing a renovation bundle.

Turn Every Paint Estimate Into a Renovation Proposal

You are already in the house. The floor is right there. Start with 3 free HD renders.