ShowFloor vs Floori: Showroom Catalog or Contractor Sales Tool?
Floori is a digital catalog and AI visualizer for manufacturers, retailers, and showrooms selling floors, tile, and walls. ShowFloor is a sales tool for the US coating contractor doing in-home visits. They look similar and serve different jobs.
Why People Compare These Two
Floori and ShowFloor both let a customer see a new floor in a room before they buy. That is where the overlap stops. Floori is a digital catalog and visualization platform built mainly for manufacturers, distributors, retailers, and showrooms. ShowFloor is a sales tool built for the coating and flooring contractor who shows up to a house or garage with a phone and needs to close the job on the spot.
The reason the comparison comes up now: Floori started running a US landing page aimed straight at epoxy and concrete coating companies (their epoxy/concrete page, verified June 2026). So a contractor searching for a visualizer can land on either product without a clear sense of which one was built for the work they actually do. That is the question this guide answers.
We pulled every Floori claim here from their own site or a cited third party like Capterra and GetApp. Where Floori does not publish a number (seat limits, exact render quotas on most plans), we say so instead of guessing. The goal is to route you to the right tool, even when that tool is Floori.
The short version
Showroom, retailer, distributor, or European manufacturer who needs a multi-surface catalog (floors, tile, walls) embedded on a website? Floori is likely your fit. US coating or flooring contractor selling in the customer's home or garage? ShowFloor is built for that.
What Floori Does (and Does Well)
Floori is a catalog-first visualization platform. Its core job is to take a brand's product range and make every SKU viewable in a room, on a website, across many surface types. The company positions itself as "More than A Visualizer" and serves manufacturers, distributors, retailers, e-commerce sellers, designers, and field sales reps.
That manufacturer DNA is real and it shows in the customer list. Floori powers the visualizer for Swiss Krono, a large European laminate manufacturer, where the company says over 10,000 people per month upload a photo of their own room and preview Swiss Krono floors. Barlinek, a wood flooring manufacturer, runs the Floori Studio visualizer on its product pages and ties it into dealer maps so a preview turns into a store visit. It runs at brand scale, which tells you who it is priced and built for.
The Floori product suite
- AI Room Visualizer: customers preview products in their own room photo or a demo scene, embedded on the brand's website
- Floori Portal (PIM): product data management that syncs with Shopify, WooCommerce, and Magento
- Floori Professional: an iPad app with LiDAR room measurement, AR visualization, and on-site quoting
- Floori Scanner: turns physical samples into AR-ready, BIM-compatible digital assets
- Kitchen Generator and a WooCommerce plugin for e-commerce integration
The multi-surface range is real. Floori says its visualizer handles "any surface: floors, walls, countertops, cabinets, or rugs" and adjusts per product type, with grout settings for tile, pattern tools for wood, and AR for rugs. If you sell tile and wallpaper alongside flooring, that breadth is hard to match. Roomvo, by comparison, leans heavier on flooring and added paint and wallpaper more recently.
Floori Professional, the iPad app
Floori Professional is a separate iPad app for field sales. It uses the iPad Pro LiDAR sensor to measure a room, overlays products in AR, works offline with a pre-loaded catalog, and generates a quote on site. Floori says the average proposal takes 4 to 5 minutes to fill and claims roughly 7 hours of monthly time savings per salesperson. It needs an iPad Pro with LiDAR and iOS 13.4 or later, which is a real hardware requirement to budget for.
4.7 / 5
Capterra rating
57 reviews, June 2026
10,000+
Monthly Swiss Krono users
Per Floori's own case study
25
Countries served
Per Floori's Capterra listing
Good to Know
Floori reviewers on Capterra praise responsive support and easy onboarding. The recurring knocks: mobile loading delays, occasional color accuracy issues, and pricing that feels high relative to usage for smaller B2B accounts. Worth raising directly in their demo.
What ShowFloor Does
ShowFloor is a B2B sales platform for flooring and coating contractors. The whole product is built around one moment: you are standing in a customer's garage or living room, and you need to show them what the finished floor looks like before they will sign. Upload a photo of the actual room, pick a material, get a photorealistic AI render in about 15 seconds, then build a side-by-side proposal the customer can accept with one tap.
The catalog is built for US coating and flooring work specifically. You get 800+ real materials covering epoxy flake, metallic, solid color, quartz, polyaspartic, polished concrete, hardwood, LVP, and tile. Brands in the library include Shaw, COREtec, Mohawk, MSI, Daltile, plus the US coating systems contractors actually quote: Torginol, Penntek, Sherwin-Williams, Elite Crete, and Dur-A-Flex.
What is in the box
- Photo-to-render on the customer's real room, about 15 seconds per render
- 800+ cataloged US coating and flooring materials, plus custom uploads for products not in the library
- Side-by-side multi-option proposals with one-tap digital acceptance
- White-label branding, shareable links, and PDF export
- Self-serve signup with transparent pricing, use it the same day
The render works on the room the customer is standing in, not a stock demo scene. That is the difference that closes coating jobs. A homeowner deciding on a $12,000 metallic garage floor wants to see their garage, with their door and their lighting, not a generic template room. Two real examples: AG Williams Painting used ShowFloor to close a $15,000 metallic floor job, and another contractor closed a $33,000 commercial deal off the proposal flow.
ShowFloor is not a catalog for manufacturers and it does not try to be. There is no PIM that syncs to your Shopify store, no dealer-map integration, no consumer analytics dashboard for a brand marketing team. It is the contractor's sales kit, priced and built for one person closing jobs in the field.
Feature Comparison
Here is the side-by-side. The pattern to notice: Floori is broader across surfaces and built to live on a brand's website, while ShowFloor is deeper on US coatings and built for the in-home sales visit. Items marked "not published" are things Floori does not state publicly, so confirm them in a Floori demo.
ShowFloor vs Floori, feature by feature (as of June 2026)
| Feature | ShowFloor AI | Floori |
|---|---|---|
| Primary audience | US coating and flooring contractors | Manufacturers, retailers, showrooms, distributors |
| Core job | Close jobs on-site in the customer's home | Sell, specify, and visualize a brand's catalog |
| Render of customer's actual room | Yes (photo upload, the real room) | Yes (photo upload) or demo scenes |
| Render speed | About 15 seconds | Not published, ask in their demo |
| Surfaces covered | Floors and coatings (epoxy, metallic, quartz, polyaspartic, polished concrete, hardwood, LVP, tile) | Floors, tile, walls, countertops, cabinets, rugs, wallpaper |
| US coating catalog depth | Deep (Torginol, Penntek, Sherwin-Williams, Elite Crete, Dur-A-Flex) | Custom SKUs added on request; flakes free, metallics and stamped concrete fee-based per their epoxy LP |
| Custom material uploads | Yes (self-serve) | Yes (Floori adds SKUs; some carry a fee) |
| Multi-option proposals | Yes, side-by-side with one-tap digital acceptance | Quotes via Floori Professional iPad app |
| On-site measurement / LiDAR | No (render and proposal focused) | Yes (Floori Professional, iPad Pro LiDAR required) |
| Website embed for consumers | Share links and PDF export | Yes (core strength; embeds on the brand site) |
| PIM / e-commerce sync | No | Yes (Shopify, WooCommerce, Magento) |
| White-label branding | Yes | Yes (customizable logos and colors) |
| Free interactive demo | Yes (showfloor.ai/demo) | Yes (appdemo.floori.io) |
| Free trial / free plan | Free tier, 3 renders, no card | No free version per Capterra; trial on request |
| Pricing transparency | Published: $49 and $149/mo, credit packs from $19 | Demo-gated; third parties list from about $165/mo |
| Self-serve signup | Yes, same day | No, book a demo first |
Neither column is "better" in the abstract. If your job is to put a 2,000-SKU tile and wood catalog on a manufacturer website across six surface types, the Floori column is the one you want. If your job is to walk into a garage and sell a flake floor this afternoon, the ShowFloor column is built for you.
Pricing and How You Get Access
The biggest practical difference is how you buy. ShowFloor publishes prices and lets you sign up yourself. Floori is demo-gated: you book a call before you see a number or get access. As of June 2026, verify current pricing on both sites before you commit.
ShowFloor pricing
- Solo: $49/month
- Business: $149/month
- Credit packs from $19 for pay-as-you-go
- Free interactive demo at showfloor.ai/demo, no sales call required
- Self-serve signup, start rendering the same day
Floori pricing and access
Floori does not publish a clean price list on its main pricing page. It routes you to "Talk to Sales" or "Book a demo." The numbers that do exist come from two places. Third-party directories (Capterra and GetApp, June 2026) list a starting price around $165/month, with no free version. Floori's own US epoxy and concrete landing page is more specific: it shows roughly $150 to $250/month for 200 sessions, and $355/month for 500 sessions, with custom SKUs free for flakes and fee-based for metallics and stamped concrete.
A "session" is Floori's usage unit, not a flat render count, and the plan tiers (Basic, Standard, Premium, Premium Pro) scale by catalog size, SKUs, and branded environments. Floori does not publicly publish seat limits or exact render quotas across every plan. If those matter to you, ask in the demo and get it in writing.
Read the epoxy landing page fine print
Floori's US epoxy page states it is "for Epoxy Coatings companies with 2 crews or more ONLY" and explicitly excludes solo operators. The headline offer there is a demo-for-a-growth-bundle deal (Facebook ads management and a landing page build), not a pure software trial. If you are a one-crew shop, you may not be their target customer.
One more thing to weigh on that epoxy page: a chunk of the pitch is a done-for-you marketing service (Facebook ads, landing pages), bundled with claims like "$33,000 of revenue from $500 of ad spend." That is a marketing agency offer wrapped around the visualizer. Worth knowing if you only want the software, not the ad management.
Floori vs Roomvo (Since You Are Probably Asking)
If you are comparing Floori, you are likely also weighing Roomvo, the other big name in embedded retail flooring visualization. Both put a visualizer on a brand or dealer website. The differences contractors and showrooms cite most often:
- AR: Floori includes augmented reality (and a LiDAR iPad app). Roomvo focuses on web pattern-tiling without a native AR mode.
- Surfaces: both are multi-surface now, but Floori markets walls, countertops, cabinets, and rugs alongside floors as a core feature.
- Pricing model: Roomvo leans on a per-SKU manufacturer-and-dealer partnership model, often free to the dealer because the manufacturer covers the license. Floori sells plans (still demo-gated) by catalog size and sessions.
- Data portal: Floori bundles a PIM (Floori Portal) so a brand manages product data in one place; switchers from Roomvo cite that portal as a reason to move.
For a manufacturer or large retailer, that is a genuine head-to-head and either can be the right answer depending on your dealer network and how you license SKUs. For a US coating contractor doing in-home sales, neither Floori's nor Roomvo's retail-embed model is really the point. You are not licensing a widget for a dealer site; you are closing one homeowner at a time. That is the gap ShowFloor fills.
When Floori Is the Better Choice
Floori is the relevant pick in a few specific situations, none of which look like a contractor running sales visits.
Floori fits you if
Pros
- You are a manufacturer, distributor, or large retailer who needs a visualizer embedded on your own website
- You sell across many surfaces: tile, wallpaper, countertops, cabinets, and rugs, not just floors
- You are a European or international brand and want a vendor with deep manufacturer experience (Swiss Krono, Barlinek, Classen)
- You need a PIM that syncs product data to Shopify, WooCommerce, or Magento
- You run a showroom with iPad-equipped sales reps and want LiDAR measurement plus AR on site
- You want consumer self-service browsing on your site, where shoppers preview before they ever call
Cons
- You will go through a sales demo before you see pricing or get access
- Floori Professional needs iPad Pro hardware with LiDAR
- US coating systems are added as custom SKUs (some fee-based), not a deep built-in coatings catalog
In short: if your buyer is a brand or a showroom and your goal is breadth of surfaces on a website, Floori is aimed at that lane. Our buyer is the contractor closing one homeowner at a time, and that lane is covered below.
When ShowFloor Is the Better Choice
ShowFloor is the stronger pick when you are the contractor selling the job, the work involves US coatings, and the sale happens in the customer's home.
ShowFloor fits you if
Pros
- You install epoxy flake, metallic, polyaspartic, quartz, or polished concrete and sell it in person
- You want the render on the customer's actual garage or room, not a demo scene
- You quote US coating brands (Torginol, Penntek, Sherwin-Williams, Elite Crete, Dur-A-Flex) and want them in the catalog already
- You want side-by-side proposals the homeowner accepts with one tap, on the spot
- You want to see pricing and start today without booking a sales call
- You are a solo operator or small crew, not a 2-crew-minimum shop
Cons
- No PIM or e-commerce catalog sync for a manufacturer storefront
- No native LiDAR room measurement (it is render-and-proposal focused, not a tape-measure replacement)
- Surface range is floors and coatings, not walls, countertops, and cabinets
The typical ShowFloor user takes a photo of a garage during the estimate, generates three coating options while the homeowner watches, builds the proposal, and gets a tap-to-accept before leaving the driveway. Two documented outcomes: a $15,000 metallic floor closed by AG Williams Painting and a $33,000 commercial job closed off the proposal flow. That is the workflow the product is shaped around.
The pricing-transparency angle
You can start ShowFloor at $49/month today, run the free demo at showfloor.ai/demo first, and never talk to a salesperson. With Floori you book a demo before you see a price. For a contractor who just wants to render a floor and close a job this week, that difference matters.
Built for the Contractor, Not the Showroom Website
Render the customer's actual garage in 15 seconds, build a side-by-side proposal, and get a one-tap yes. No demo gate, no sales call. Start at $49/month.