For hardwood refinishing contractors

Help homeowners choose a stain before you sand a board.

Compare DuraSeal and Bona color directions in the customer's own room, narrow the shortlist during the walkthrough, then confirm the finalist on the prepared floor.

Golden oak hardwood floor in a living room before refinishing
Their floor today
DuraSeal Jacobean

Use the preview to compare color direction. Confirm the finalist with a test patch on the prepared floor.

Used by flooring pros who have closed $15,000 and $33,000 jobs after showing a ShowFloor preview.

The stain decision

Nobody can picture Jacobean from a two-inch chip.

The floor is ready to sand and the homeowners are stuck between three chips on a fan deck. They ask for a few days to think. The schedule slips, the deposit sits unsigned, and a competitor with a fresh quote calls them back first. The color question stalls because you're asking someone to commit 800 square feet to a shade they can't picture.

Chips can't show room scale

A two-inch sample can't show what a whole room of Special Walnut will feel like, so the decision stays abstract.

Test patches come too late

Staining samples on the sanded floor is a fine way to pick between two finalists. It's a bad way to get from thirty-six colors down to two.

Avoid the late surprise

A room-scale comparison helps set the direction early, before the prepared-floor sample confirms the final color.

From walkthrough photo to a stain shortlist.

Built for a refinisher standing in the customer's kitchen, not a designer at a desk.

1

Photograph the floor

Start with a clear phone photo of the room. Furniture can stay in place; give the floor enough light to read.

2

Pick the stains they're circling

DuraSeal and Bona colors by name. Queue up the two or three they can't choose between.

3

Compare and shortlist

Compare the directions in the room and narrow the conversation to one or two candidates before sanding begins.

The whole fan deck

36 DuraSeal colors. 26 Bona DriFast colors.

Compare 62 named stain colors, from Golden Oak to True Black. If the customer wants to see Weathered Oak beside Classic Gray in their room, that's two previews and one clearer shortlist.

Swatches generated by ShowFloor. DuraSeal and Bona are trademarks of their respective owners; ShowFloor is not affiliated with or endorsed by either brand.

DuraSeal

DuraSeal Aged Barrel
Aged Barrel
DuraSeal Antique Brown
Antique Brown
DuraSeal Cherry
Cherry
DuraSeal Chestnut
Chestnut
DuraSeal Classic Gray
Classic Gray
DuraSeal Coffee Brown
Coffee Brown
DuraSeal Colonial Maple
Colonial Maple
DuraSeal Country White
Country White
DuraSeal Dark Gray
Dark Gray
DuraSeal Dark Walnut
Dark Walnut
DuraSeal Early American
Early American
DuraSeal Ebony
Ebony
DuraSeal English Chestnut
English Chestnut
DuraSeal Espresso
Espresso
DuraSeal Fruitwood
Fruitwood
DuraSeal Golden Brown
Golden Brown
DuraSeal Golden Oak
Golden Oak
DuraSeal Golden Pecan
Golden Pecan
DuraSeal Gunstock
Gunstock
DuraSeal Heritage Brown
Heritage Brown
DuraSeal Jacobean
Jacobean
DuraSeal Medium Brown
Medium Brown
DuraSeal Neutral
Neutral
DuraSeal Nutmeg
Nutmeg
DuraSeal Provincial
Provincial
DuraSeal Red Mahogany
Red Mahogany
DuraSeal Rosewood
Rosewood
DuraSeal Royal Mahogany
Royal Mahogany
DuraSeal Rustic Beige
Rustic Beige
DuraSeal Sedona Red
Sedona Red
DuraSeal Silvered Gray
Silvered Gray
DuraSeal Special Walnut
Special Walnut
DuraSeal Spice Brown
Spice Brown
DuraSeal True Black
True Black
DuraSeal Warm Gray
Warm Gray
DuraSeal Weathered Oak
Weathered Oak

Bona DriFast

Bona DriFast Aged Pewter
Aged Pewter
Bona DriFast Antique Brown
Antique Brown
Bona DriFast Bark
Bark
Bona DriFast Birch
Birch
Bona DriFast Cherry
Cherry
Bona DriFast Cocoa
Cocoa
Bona DriFast Driftwood
Driftwood
Bona DriFast Early American
Early American
Bona DriFast Ebony
Ebony
Bona DriFast Golden Oak
Golden Oak
Bona DriFast Graphite
Graphite
Bona DriFast Grey
Grey
Bona DriFast Jacobean
Jacobean
Bona DriFast Medium Brown
Medium Brown
Bona DriFast Natural
Natural
Bona DriFast Nutmeg
Nutmeg
Bona DriFast Provincial
Provincial
Bona DriFast Puritan Pine
Puritan Pine
Bona DriFast Red Mahogany
Red Mahogany
Bona DriFast Rosewood
Rosewood
Bona DriFast Sand Dune
Sand Dune
Bona DriFast Sedona Red
Sedona Red
Bona DriFast Special Walnut
Special Walnut
Bona DriFast Spice Brown
Spice Brown
Bona DriFast Twig
Twig
Bona DriFast White
White
Why it helps the decision

Their room. A clearer shortlist.

They recognize their own floor

The preview starts with the customer's room and visible floor pattern. It feels specific to their project, not like a generic stain swatch or stock photo.

Narrow the shortlist in one visit

Compare likely finalists at the kitchen table. A shared room view gives the color conversation somewhere concrete to land.

The direction travels with the job

Attach the selected direction to the proposal so everyone remembers the shortlist, while the on-floor test patch remains the final color reference.

Species matters

Red oak isn't white oak. The test patch still decides.

Every preview starts from the customer's room, so it can reflect the floor's broad warmth, pattern, and lighting. It does not identify the species or predict exactly how that wood will absorb stain after sanding. Use the preview to compare direction; use the prepared-floor sample to specify the final color.

ShowFloor moves the fan-deck conversation forward. Your test patch, prep process, and finish system remain the source of truth for the installed result.

Shortlist stains sooner. Keep the walkthrough moving.

Start with three free previews. No credit card.

Solo

$49/mo
  • 60 previews/month
  • No ShowFloor watermark
  • Contractor-branded PDFs
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FAQ

Questions refinishers ask first.

Treat the preview as a room-scale comparison of color direction, not a final color guarantee. Species, sanding, prep, stain application, lighting, and finish coats all affect the installed result. Confirm the finalist with a test patch on the prepared floor.

Turn the next color conversation into a shortlist.

Load a room photo, choose a stain direction, and give the customer a clearer comparison before you prepare the floor and confirm the final color.