Chips lie about scale
A two-inch sample can't tell anyone what a whole room of Special Walnut feels like. So they hedge.
For hardwood refinishing contractors
36 DuraSeal colors on their actual floor, before you sand a board.
Color indecision is where refinishing jobs stall. ShowFloor turns one phone photo into a photo-real preview of any DuraSeal or Bona stain on the customer's own boards. Same planks, same light, new color, while you're still in the house.
Their floor today
DuraSeal Jacobean
Before image width: 50 percent.
Real ShowFloor renders: one room, two stains. The plank layout never changes.
Their floor todayDuraSeal JacobeanUsed by flooring pros who have closed $15,000 and $33,000 jobs off a ShowFloor preview.
The stain decision
Nobody can picture Jacobean from a two-inch chip.
The floor is ready to sand and the homeowners are stuck between three chips on a fan deck. They ask for a few days to think. The schedule slips, the deposit sits unsigned, and a competitor with a fresh quote calls them back first. The color question stalls because you're asking someone to commit 800 square feet to a shade they can't picture.
Test patches come too late
Staining samples on the sanded floor is a fine way to pick between two finalists. It's a bad way to get from thirty-six colors down to two.
"Darker than I expected"
The most expensive sentence in refinishing, and it always shows up after the final coat.
From walkthrough photo to color decision.
Built for a refinisher standing in the customer's kitchen, not a designer at a desk.
1
Photograph the floor
Any phone photo works. Mid-walkthrough, furniture in place, dust and all.
2
Pick the stains they're circling
DuraSeal and Bona colors by name. Queue up the two or three they can't choose between.
3
Show it and settle it
Flip the colors with them in the room and leave with a decision instead of a "we'll think about it."
The whole fan deck
36 DuraSeal colors. 26 Bona DriFast colors.
Every color refinishers actually get asked for, from Golden Oak to True Black, rendered by the same pipeline that builds your previews. If the customer wants to see Weathered Oak next to Classic Gray on their own floor, that's two previews.
Swatches generated by ShowFloor. DuraSeal and Bona are trademarks of their respective owners; ShowFloor is not affiliated with or endorsed by either brand.
DuraSeal
Bona DriFast
Why it closes
Their boards, their light, any color.
They recognize their own floor
The preview keeps the plank layout and grain from the photo. It reads as their room with a new stain, not a stock photo, and that makes the decision feel safe.
Thirty-six to one in a single visit
Flip between finalists at the kitchen table. Most color debates end when both people are pointing at the same picture.
The picture travels with the job
Attach the approved preview to the proposal. When the finished floor matches what they signed off on, the phone doesn't ring about it.
Species matters
Red oak isn't white oak. Your preview knows.
Every preview starts from the customer's actual floor, so the stain lands on their species and their grain. Red oak keeps its warmth under the medium browns. White oak takes grays and pale naturals the way you'd expect. You're never showing a lab sample photographed on somebody else's maple.
You'll still confirm the finalist with a stain sample on the prepped floor, like always. The preview's job is to get everyone to that shortlist without three extra visits.
One saved walkthrough pays for the month.
Start with three free previews. No credit card.
Free Trial
$0No credit card
- 3 previews
- Watermarked output
- All 62 stain colors included
Solo
$49/mo
- 60 previews/month
- No ShowFloor watermark
- Contractor-branded PDFs
Business
$149/mo
- 250 previews/month
- Brand Studio
- Priority support
FAQ
Questions refinishers ask first.
The preview is photo-real and starts from the customer's actual floor, so it's a truthful picture of direction and tone. Final color still depends on species, prep, and finish coats, and you'll confirm with a test patch like always. The preview's job is to end the fan-deck stage, not replace your sample.
The next color conversation doesn't have to stall.
Load a photo of any floor, pick a stain, and sixty seconds later they're looking at their own room in the color they couldn't commit to.