ShowFloor vs FloorWIZ: Which Epoxy Visualizer Fits Your Business?
Two tools, same problem. Both help coating contractors close more jobs with visual previews. The differences come down to price, workflow, and what your business actually needs day to day.
Two Tools Built for the Same Trade
ShowFloor AI and FloorWIZ are the only two visualization platforms built specifically for contractors who install epoxy, metallic, and concrete coatings. Every other visualizer on the market (Roomvo, TilesView, Wizart, Floori) was designed for traditional flooring retailers. That makes this comparison the only one that matters if you coat floors for a living.
Both tools let you upload a photo of a real space and generate a preview with a coating applied. Both support flake, metallic, and solid color systems. Both offer white-label branding. After that, the tools diverge in meaningful ways on pricing, setup, technology, and the day-to-day workflow of actually using them on job sites.
This comparison is written by the ShowFloor team. We are obviously biased toward our own product. We have made an effort to present FloorWIZ fairly, including areas where they have genuine advantages. Read both product websites, test both tools if you can, and make your own call.
Feature-by-Feature Comparison
ShowFloor AI vs FloorWIZ Feature Comparison
| Feature | ShowFloor AI | FloorWIZ |
|---|---|---|
| Coating visualization | Yes (AI-generated, photorealistic) | Yes (proprietary rendering with shadow detection) |
| Photo upload | Yes (phone or desktop) | Yes (phone or desktop) |
| Preset room scenes | No (real photos only) | Yes (2D and 3D preset rooms) |
| Flake blend customizer | Custom swatch upload | Built-in blend builder with real-time preview |
| Metallic visualization | Yes (AI-generated flow patterns) | Yes (pigment mixer) |
| Material library | 800+ across 11 categories | Pre-loaded catalogs from 8+ suppliers |
| Custom swatch upload | Yes | Limited (depends on plan) |
| Supplier catalog integration | Major manufacturers included | Deep integration with Torginol and others |
| White-label branding | Yes (logo on every visualization) | Yes (full brand customization) |
| Quote calculator | Yes (multi-option with Good/Better/Best pricing) | No |
| Proposals | Yes (shareable link, digital acceptance, auto-expiration) | No |
| Job workspace | Yes (visualizations, quotes, proposals, follow-ups in one view) | No |
| Public lead capture | Yes (branded estimator page on your domain) | No |
| Website lead capture widget | Yes (branded public estimator for lead capture) | Yes (embeddable visualizer) |
| AI image search | No | Yes (upload a photo, match to closest product) |
| Mobile-first design | Yes (built for on-site phone use) | Responsive (originally desktop-focused) |
| Traditional flooring support | Yes (hardwood, LVP, tile, carpet) | Yes (indoor/outdoor flooring options) |
The feature sets overlap on core visualization but diverge on everything around it. ShowFloor packs business tools (estimator, proposals, client management) into the same platform. FloorWIZ focuses on deeper product customization with their flake blend builder and supplier catalog system. Your choice depends on which of those two directions matters more to your daily workflow.
Pricing: Transparent vs. Demo-Required
ShowFloor Pricing
- Solo: $49/month (60 renders)
- Business: $149/month (250 renders)
- Credit packs: $19 (15 renders), $39 (35 renders), $79 (80 renders)
- Free tier: 3 renders, no credit card required
- All pricing listed publicly on the website
FloorWIZ Pricing
- Three tiers: Essentials, Pro, and Pro+
- Session-based pricing (250, 1,000, and 2,000 sessions respectively)
- Exact prices not published on their website
- Requires booking a demo call to get pricing
- Industry sources suggest the starting tier is around $99/month
- 90-day lead generation guarantee: if the tool generates no new leads in 90 days, the next 90 days are free
The pricing philosophies are different. ShowFloor lists everything publicly so you know what you are paying before you sign up. FloorWIZ requires a conversation with their sales team, which may include negotiation and custom packaging for larger operations. Neither approach is inherently better, but if you want to compare costs quickly without scheduling a call, ShowFloor makes that easier.
Margin Insight
If you are doing 10-15 estimates per month, ShowFloor's Solo plan at $49 covers you with room to spare. At FloorWIZ's reported ~$99 starting price, you are paying roughly double for a comparable number of uses. For high-volume operations doing 30+ estimates per month, both tools have higher tiers that may be worth comparing directly.
Setup and Onboarding
This is one of the biggest practical differences between the two tools and the one most likely to affect your decision depending on your situation.
ShowFloor: Self-Serve, Same-Day
Create an account, choose your materials, and start generating visualizations immediately. No sales call, no onboarding period, no waiting. The platform is designed for the contractor who finds out about the tool on Tuesday morning and wants to use it on an estimate Tuesday afternoon. Upload your logo for white-label branding, add any custom swatches that are not already in the library, and you are running.
FloorWIZ: Managed Setup, ~7 Business Days
FloorWIZ assigns a dedicated account manager who configures your branded visualizer with your logo, colors, and product catalog. The setup process takes approximately 7 working days. This approach works well for larger operations that want a polished, done-for-you configuration without spending time on it themselves. The trade-off is that you cannot use the tool until setup is complete.
Self-Serve vs. Managed Setup
Pros
- ShowFloor: Use it the same day you sign up
- ShowFloor: No dependency on another person's schedule
- ShowFloor: Change branding or materials yourself anytime
- FloorWIZ: Account manager handles configuration for you
- FloorWIZ: Supplier catalogs pre-loaded and verified
- FloorWIZ: Done-for-you setup saves your time on initial config
Cons
- ShowFloor: You handle your own initial setup
- ShowFloor: No dedicated account manager for onboarding
- FloorWIZ: ~7 business days before you can use the tool
- FloorWIZ: Changes may require contacting your account manager
Where FloorWIZ Wins
Credit where it is earned. FloorWIZ has genuine strengths that matter to certain contractor businesses, and dismissing them would not be honest.
Supplier Catalog Integration
FloorWIZ was developed in partnership with Torginol and comes pre-loaded with products from 8+ major coating suppliers, complete with product names and SKUs. If your sales process depends on showing clients the exact manufacturer product they will receive, down to the specific blend name and order code, FloorWIZ has more of that built in. ShowFloor has a large material library including Torginol products, but FloorWIZ's supplier relationships run deeper on the catalog side.
Real-Time Flake Blend Customizer
FloorWIZ lets clients mix flake colors and adjust distribution density in real time inside the visualizer. Want to see what happens if you add 15% blue chips to a granite blend? Drag a slider and see it change instantly. ShowFloor handles custom blends through swatch uploads, which works but requires you to photograph the blend first. For contractors who regularly create custom blends with clients during the sales conversation, FloorWIZ's interactive approach has an edge.
AI Image Search
FloorWIZ includes an AI-powered image search feature. A client can upload a photo of a floor they saw somewhere and the tool matches it to the closest available product in the catalog. This is a useful feature for handling the common scenario where a homeowner says "I want something that looks like my neighbor's floor" and has a photo but no idea what the product is.
90-Day Lead Guarantee
FloorWIZ offers a 90-day lead generation guarantee. If the visualizer on your website does not generate any new leads within 90 days, you get the next 90 days free. This reduces risk for contractors who are uncertain about the investment. Note that the guarantee covers the next period being free, not a refund of the initial period.
Preset Room Scenes
FloorWIZ includes both 2D and 3D preset room scenes for situations where you do not have a photo of the actual space. This is useful for website visitors who are browsing coatings before they have a specific project, or for showroom displays where you want to demonstrate the tool without needing a real room photo.
Where ShowFloor Wins
Price and Transparency
ShowFloor costs roughly half as much for comparable usage levels ($49/mo vs. ~$99/mo reported for FloorWIZ). All pricing is published on the website. You know what you are paying before you create an account. FloorWIZ requires a demo call to get pricing, which adds friction if you just want to evaluate the tool quickly.
Instant Setup
Sign up and generate your first visualization in under 5 minutes. No waiting for an account manager to configure your instance. If you found out about visualization tools today and have an estimate tomorrow, ShowFloor gets you there. FloorWIZ's 7-day setup means you are waiting at least a week.
Built-In Business Tools
ShowFloor goes from visualization to closed deal in one app. After generating the render, the contractor taps "Quote & Proposal" to enter the job workspace. Build pricing with the quote calculator (supports multi-option Good/Better/Best proposals). Add quotes to a proposal that includes the visualization, your branding, terms, and deposit requirements. Send via shareable link. The client views it on their phone and clicks "Accept" to digitally accept the proposal. The whole sequence, from snapping the photo to getting the client's acceptance, can happen during a single on-site visit.
FloorWIZ focuses on the visualization itself and does not include quoting, proposals, or any post-visualization sales tools. If you currently use a separate tool for proposals and you are happy with that workflow, the gap may not matter. If you want everything in one place, ShowFloor is the only coating visualizer that handles the entire sales conversation.
AI Render Quality
ShowFloor replaces just the floor in your photo. The walls, furniture, lighting, shadows, and everything else in the room stay exactly as they are. Only the floor changes, and it looks like someone actually installed the product and took a new photograph. That is what makes it work as a sales tool: the homeowner is looking at their actual room with the actual product, not a digitally altered fantasy version of their space.
FloorWIZ uses pattern overlay rendering, which tiles a material texture onto the floor area and adjusts brightness to approximate the room lighting. The room itself is unchanged, but the floor looks like a digital pattern applied on top of the photo rather than a real installed surface. The difference matters when you hand the phone to the homeowner. If it looks fake, it does not close the deal.
Broader Material Coverage
ShowFloor covers 800+ materials across 11 categories including traditional flooring (hardwood, LVP, tile, carpet) alongside every coating type. For contractors who do both coatings and traditional flooring, one tool handles everything. FloorWIZ has expanded beyond coatings to include indoor and outdoor flooring options, but ShowFloor's library is broader across traditional flooring categories.
Mobile-First On-Site Workflow
ShowFloor was designed for the contractor standing in a garage with a phone. Snap a photo, pick a coating, show the render to the homeowner, share it to their phone via text or QR code. The entire flow is built around mobile use on job sites. FloorWIZ is responsive and works on mobile, but was originally designed around desktop and showroom use cases.
Which Tool Should You Choose?
The honest answer depends on what your business needs most. Neither tool is universally better. Here is a framework for deciding.
Choose FloorWIZ If
- You rely heavily on specific supplier catalogs (especially Torginol) and need exact product SKUs in your presentations
- You regularly create custom flake blends with clients during the sales conversation and want an interactive blend builder
- You have a showroom or office where clients browse options on a desktop or tablet
- You prefer a done-for-you setup with a dedicated account manager
- You want preset room scenes for website visitors who do not have photos of their space yet
Choose ShowFloor If
- You present on job sites using your phone and need a mobile-first tool
- You want to sign up and start using the tool immediately without a setup period
- You want to go from visualization to quote to accepted proposal in one app, without switching tools
- You install both coatings and traditional flooring and want one tool for everything
- Budget matters and you want transparent pricing at a lower monthly cost
- You want AI-generated photorealistic renders rather than pattern overlay rendering
Pro Tip
If you are still unsure, try ShowFloor first. The 3 free renders with no credit card required let you test the output quality and workflow in 5 minutes. If it does not fit your needs, book a demo with FloorWIZ and compare. You lose nothing by testing the free option first.
Try ShowFloor Free, No Setup Wait
Upload a photo and see a visualization in under a minute. Three free renders, no credit card, no demo call required.