ShowFloor vs FloorWIZ: Which Epoxy Visualizer Fits Your Business?
Two credible coating-focused tools. Compare current pricing, website visualization, material controls, and what happens after the customer chooses a floor.
Two Coating-Focused Options, Two Different Workflows
ShowFloor AI and FloorWIZ are two of the clearest options for contractors who install epoxy, metallic, flake, and concrete coatings. Other platforms now advertise epoxy support, too, but ShowFloor and FloorWIZ both make coating contractors a central buying case rather than one surface category in a broad retail catalog.
Both tools let you upload a photo of a real space and generate a preview with a coating applied. Both support flake, metallic, and solid color systems. Both offer client-facing branding. After that, the tools diverge in meaningful ways on pricing, setup, technology, and the day-to-day workflow of actually using them on job sites.
We make ShowFloor. Our case is that a visualizer earns more when it carries the sale beyond the image: from a homeowner website lead or jobsite photo to the client record, reviewed scope, proposal, and online acceptance. FloorWIZ puts more emphasis on interactive blend configuration, supplier catalogs, and a session-based website visualizer.
Feature-by-Feature Comparison
ShowFloor AI vs FloorWIZ Feature Comparison
| Feature | ShowFloor AI | FloorWIZ |
|---|---|---|
| Coating visualization | Yes (AI-generated, photorealistic) | Yes (proprietary rendering with shadow detection) |
| Photo upload | Yes (phone or desktop) | Yes (phone or desktop) |
| Custom room scenes | No (real photos only) | Enterprise custom scenes |
| Flake blend customizer | Custom swatch upload | Built-in blend builder with real-time preview |
| Metallic visualization | Yes (AI-generated flow patterns) | Yes (pigment mixer) |
| Material library | 1,000+ cataloged flooring and coating materials | Catalogs from eight listed supplier partners |
| Custom swatch upload | Yes | Limited (depends on plan) |
| Supplier catalog integration | Major manufacturers included | Deep integration with Torginol and others |
| Client branding | Brand Studio for generated visuals | Full brand customization |
| Quote calculator | Yes (single-scope quote and proposal pricing) | Not listed on public pages |
| Proposals | Yes (shareable link, online approval, auto-expiration) | Not listed as a current feature |
| Job workspace | Yes (visualizations, quotes, proposals, and client details in one view) | No |
| Website lead record | Photo, contact details, and up to two material choices in the lead inbox | Lead capture available |
| Website visualizer | Hosted showroom on Solo; approved-domain embed on Business | Share links without a website; website embed on Pro and Enterprise |
| Lead CRM and email templates | Lead inbox and follow-up queue | Enquiry CRM and email templates |
| Mobile-first design | Yes (built for on-site phone use) | Phone/tablet use and share links for field sales |
| Hard-surface flooring support | Selected hard-surface flooring (hardwood/LVP, tile) plus coatings | Yes (indoor/outdoor flooring options) |
Both products can put visualization in front of a homeowner. ShowFloor then keeps the selected look with the client, job, pricing, and proposal. FloorWIZ leans further into blend configuration, supplier catalogs, and session-based website use. That post-visualization difference is the one most likely to affect your daily work.
Pricing: Render Allowances vs. Session Limits
ShowFloor Pricing
- Solo: $49/month (60 previews, plus a hosted showroom with 20 customer previews)
- Business: $149/month (250 previews, team logins, and a website embed with 100 customer previews)
- Job packs: $19 (15 previews), $39 (40 previews), $79 (100 previews)
- Free tier: 3 watermarked previews, no credit card required
- Monthly limits on every plan; first month refunded if it doesn't help on 3 real estimates
FloorWIZ Pricing
- Pro: $99/month billed annually, or $119 month to month (1,000 sessions; website embedding and managed setup)
- Enterprise: from $248/month billed annually, or $299 month to month (more than 5,000 sessions)
- Lite: described in the pricing FAQ (250 sessions; standalone visualizer), but no price is listed
- No free trial, per the pricing FAQ (checked October 8, 2026)
The headline prices do not measure the same thing. ShowFloor includes a monthly preview allowance for your team—60 on Solo or 250 on Business—plus a separate customer-preview allowance for the hosted showroom or website embed. FloorWIZ prices by sessions and reserves website embedding for Pro and Enterprise. Decide how many people will use the tool, where they will use it, and what sales work you still need after the preview.
Margin Insight
For a contractor who wants both jobsite previews and a website visualizer, compare ShowFloor Business at $149/month with FloorWIZ Pro at $99/month on annual billing. FloorWIZ has the lower visualizer price; ShowFloor includes the client, job, quote, proposal, and online-acceptance workflow that would otherwise live in another tool.
Setup and Onboarding
This is one of the biggest practical differences between the two tools and the one most likely to affect your decision depending on your situation.
ShowFloor: Self-Serve, Same-Day
Create an account, choose your materials, and start generating visualizations immediately. No sales call, no onboarding period, no waiting. The platform is designed for the contractor who finds out about the tool on Tuesday morning and wants to use it on an estimate Tuesday afternoon. Set up Brand Studio for branded visuals, add any custom swatches that are not already in the library, and you are running.
FloorWIZ: Standalone or Managed Website Setup
FloorWIZ's pricing FAQ describes a Lite plan with a standalone visualizer, but its pricing page no longer lists a Lite price (checked October 8, 2026). Pro and Enterprise add website embedding and managed setup. That can be useful when you want the vendor involved in branding and installation, but confirm the current onboarding timeline and exactly which catalog work is included before purchasing.
Self-Serve vs. Managed Setup
Pros
- ShowFloor: Use it the same day you sign up
- ShowFloor: No dependency on another person's schedule
- ShowFloor: Change branding or materials yourself anytime
- FloorWIZ: Account manager handles configuration for you
- FloorWIZ: Supplier catalogs pre-loaded and verified
- FloorWIZ: Done-for-you setup saves your time on initial config
Cons
- ShowFloor: You handle your own initial setup
- ShowFloor: No dedicated account manager for onboarding
- FloorWIZ: Website embedding is not included on Lite
- FloorWIZ: Confirm which later changes require managed support
Where FloorWIZ Wins
FloorWIZ differs most clearly in product configuration and catalog presentation. These are the capabilities that may matter more than ShowFloor’s connected proposal workflow for some coating businesses.
Supplier Catalog Integration
FloorWIZ lists eight supplier partners, including Torginol, Sika, Polymer Flake, and Penntek, and builds their products into its catalogs. If your sales process depends on showing clients the exact manufacturer product they will receive, down to the specific blend name and order code, FloorWIZ has more of that built in. ShowFloor has a large material library including Torginol products, but FloorWIZ's supplier relationships run deeper on the catalog side.
Real-Time Flake Blend Customizer
FloorWIZ lets clients mix flake colors and adjust distribution density in real time inside the visualizer. Want to see what happens if you add 15% blue chips to a granite blend? Drag a slider and see it change instantly. ShowFloor handles custom blends through swatch uploads, which works but requires you to photograph the blend first. For contractors who regularly create custom blends with clients during the sales conversation, FloorWIZ's interactive approach has an edge.
Lead Handling and Share Links
FloorWIZ also includes an enquiry CRM, email templates, and private share links, so a contractor can text the visualizer to a customer during a consultation or use it on a tablet without a website.
Custom Scenes on Enterprise
Enterprise customers can commission custom scenes for their product range, which helps distributors and manufacturers show products before a shopper has a project photo.
Where ShowFloor Wins
A Complete Contractor Sales Path
ShowFloor is not only a lower-friction way to create a floor image. The same account can capture the homeowner from your website, keep the chosen material with the client and job, turn the approved scope into a proposal, and collect online acceptance. That is the advantage to price—not a misleading per-session comparison.
Instant Setup
Sign up and start generating visualizations without waiting for a managed onboarding process. Publish a branded hosted showroom on Solo, or add the approved-domain embed on Business. If you find the tool today and have an estimate tomorrow, the contractor workflow is ready to test.
Built-In Sales Tools
ShowFloor goes from visualization to proposal in one app. After generating the render, the contractor taps "Quote & Proposal" to enter the job workspace. Build one contractor-reviewed scope with pricing, visuals, and terms. Send via shareable link. The client views it on their phone and clicks "Accept" to accept the proposal online.
FloorWIZ's public pages do not list quotes, invoicing, or proposals (checked October 8, 2026). If you already have a proposal system you like, that gap may not matter. If you want the visual proof, client record, reviewed proposal, and online acceptance in one place today, ShowFloor is built around that close.
AI Render Quality
ShowFloor replaces just the floor in your photo. The walls, furniture, lighting, shadows, and everything else in the room stay exactly as they are. Only the floor changes, and it looks like someone actually installed the product and took a new photograph. That is what makes it work as a sales tool: the homeowner is looking at their actual room with the actual product, not a digitally altered fantasy version of their space.
Render quality is best judged on the same difficult photo and the same finish. Test edges around cabinets and equipment, surface direction, light, reflections, and whether the result still resembles the customer's room. ShowFloor is designed to preserve the scene while replacing the floor with a finish that looks installed—not pasted on.
Broader Material Coverage
ShowFloor supports coatings plus selected hard-surface flooring materials, with 1,000+ cataloged flooring and coating materials. For products outside the built-in library, contractors can upload their own supplier swatches. FloorWIZ has expanded beyond coatings to include indoor and outdoor flooring options, but ShowFloor is built around contractor workflow, pricing, proposals, and on-site selling.
Mobile-First On-Site Workflow
ShowFloor was designed for the contractor standing in a garage with a phone. Snap a photo, pick a coating, show the render to the homeowner, and share a proposal link when the scope is ready. When you compare products, run that complete mobile sequence—not only a desktop demo—because speed and handoff friction show up differently in the field.
Which Tool Should You Choose?
The choice turns on the workflow you are buying. Use this framework to decide which difference will affect your team every day.
Choose FloorWIZ If
- You rely heavily on specific supplier catalogs (especially Torginol) and need exact product SKUs in your presentations
- You regularly create custom flake blends with clients during the sales conversation and want an interactive blend builder
- You have a showroom or office where clients browse options on a desktop or tablet
- You prefer a done-for-you setup with a dedicated account manager
- You want a visualizer you can text to customers or use on a tablet without a website
Choose ShowFloor If
- You present on job sites using your phone and need a mobile-first tool
- You want to sign up and start using the tool immediately without a setup period
- You want to go from visualization to reviewed proposal and online acceptance in one app, without switching tools
- You install coatings plus selected hard-surface flooring and want one presentation workflow
- You want the website visualizer and the in-person sales workflow connected to the same lead and client records
- You want the customer photo, chosen finish, lead context, and proposal kept together
Pro Tip
If you are still unsure, try ShowFloor first. The 3 free renders with no credit card required let you test the output quality and workflow in 5 minutes. If it does not fit your needs, book a demo with FloorWIZ and compare. You lose nothing by testing the free option first.
Test the Part Your Customer Will Actually See
Upload a real project photo and create 3 free previews. Then see how the selected look moves into the client and proposal workflow.