How a Contractor Closed a $15K Epoxy Job in One Meeting
AG Williams Painting & Home Improvement used ShowFloor to show a homeowner three finishes in their actual garage. The customer picked one and signed that afternoon.
The Situation
AG Williams is a painting and home improvement company in Westchester County, New York. They have been in business since 1906 and offer floor coatings alongside their core painting services.
During a routine estimate, their contractor was meeting with a homeowner about coating a two-car garage floor. The homeowner was interested but could not decide between three different epoxy finishes. The usual options: a standard gray flake, a charcoal blend, and a metallic.
This is where most estimates stall. The homeowner says they need to think about it. They want to see samples. They want to talk to their spouse. The contractor leaves, and the close rate drops with every day that passes.
What the Contractor Did
Instead of leaving samples and hoping, the contractor pulled out his phone and opened ShowFloor. He had already taken a photo of the garage during the walk-through.
He applied all three finishes to the photo of the homeowner's actual garage — the same space they were standing in. The homeowner could see the gray flake on their floor, the charcoal blend on their floor, and the metallic on their floor. Not a sample chip. Not a photo of someone else's garage. Their garage.
"Showed the homeowner three different epoxy finishes on their phone. Closed a $15,000 job that same afternoon."
The homeowner picked the metallic — the highest-margin option. They signed on the spot. No second visit. No "let me think about it." No shopping around.
The Result
$15,000
Job Signed
Metallic epoxy, two-car garage
1 visit
Closed On-Site
No second appointment needed
15 sec
Per Visualization
Three finishes shown in under a minute
The homeowner chose the premium option because they could see it. Not imagine it — see it. On their own floor, with their own cars, in their own lighting.
For the contractor, the math was straightforward. A $49/month tool helped close a $15,000 job in one meeting. That is a 306x return on a single month's subscription.
Why Showing Beats Telling
Most floor coating estimates depend on the homeowner's imagination. The contractor describes the finish, hands over sample chips, maybe shows photos of past projects. The homeowner nods politely and says they will get back to you.
The problem is not indecision. The problem is uncertainty. The homeowner cannot picture the finished result in their space. A 2x2 sample chip does not look like 450 square feet of garage floor. A photo of someone else's garage does not look like their garage.
ShowFloor closes that gap. The contractor shows the homeowner a photorealistic preview of their actual space with the coating applied. The uncertainty disappears. The decision becomes concrete.
Margin Insight
The upsell to premium finishes works the same way. When a homeowner can see a metallic finish on their floor next to a standard flake, they choose the metallic more often than not. That upgrade adds $1,500 to $3,000 in revenue for roughly the same labor hours.
How ShowFloor Works
Snap a photo
Take a picture of the customer's space with your phone during the walk-through. Any angle, any lighting.
Pick a material
Choose from 800+ real flooring materials — epoxy flake, metallic, polyaspartic, tile, LVP, wood, and more. Or upload your own supplier swatches.
Show the result
ShowFloor generates a photorealistic preview in about 15 seconds. The customer sees their actual space with the new floor applied.
Close the job
Show multiple options side by side. Let the customer pick. Generate a PDF proposal on the spot. Get the signature before you leave.
Show Them Their Floor. Close the Job.
Upload a room photo, pick a material, and see the finished floor in 15 seconds. Three free renders, no credit card.