Case Study

A Reported $15K Flooring Job Using ShowFloor Previews

A.G. Williams reported using ShowFloor previews to help sell a $15,000 flooring job. This is an individual customer outcome.

Updated April 20264 min readShowFloor AI Team

The Situation

AG Williams is a painting and home improvement company in Westchester County, New York. They have been in business since 1906 and offer floor coatings alongside their core painting services.

A.G. Williams reported using ShowFloor previews during the sales process for a floor-coating project.

A room preview gives a customer another way to compare a proposed finish alongside physical samples and the contractor’s explanation.

What the Contractor Did

The contractor used ShowFloor previews to support the flooring sales conversation.

ShowFloor lets a contractor create previews from a room photo and selected materials, so the customer can compare finish directions in the same space.

A.G. Williams reported using ShowFloor previews to help sell a $15,000 flooring job.

A visual reference gives the contractor and customer a shared starting point for discussing the finish.

The Result

$15,000

Reported Job Value

Individual contractor outcome

Room photo

Visual Starting Point

Preview a finish in the customer’s space

Preview

Sales Conversation

Discuss the selected finish with the customer

A preview can help a customer discuss color, pattern, and overall appearance before choosing a finish. Physical samples and project requirements remain part of that decision.

The reported flooring job was valued at $15,000. This individual customer outcome does not predict another business’s results.

Why Showing Beats Telling

Most floor coating estimates depend on the homeowner's imagination. The contractor describes the finish, hands over sample chips, maybe shows photos of past projects. The homeowner nods politely and says they will get back to you.

The problem is not indecision. The problem is uncertainty. The homeowner cannot picture the finished result in their space. A 2x2 sample chip does not look like 450 square feet of garage floor. A photo of someone else's garage does not look like their garage.

ShowFloor provides a floor preview in the customer’s space so the contractor can explain a proposed finish and discuss questions before preparing the final scope.

Margin Insight

Compare the finishes you are prepared to install, then review physical samples, preparation requirements, and price with the customer. A preview supports that discussion; it does not determine which finish they will choose.

How ShowFloor Works

1

Snap a photo

Take a clear picture of the customer’s space with your phone, keeping the floor visible.

2

Pick a material

Choose from 1,000+ real flooring materials — epoxy flake, metallic, polyaspartic, tile, LVP, wood, and more. Or upload your own supplier swatches.

3

Show the result

ShowFloor generates a photorealistic preview so the customer sees their actual space with the new floor applied.

4

Close the job

Compare finish directions during the visit, then send a reviewed proposal with the selected scope, price, PDF export, and online acceptance.

Show Them Their Floor. Close the Job.

Upload a room photo, pick a material, and turn the preview into a proposal your customer can review. Three free previews, no credit card.

Frequently Asked Questions

This account is based on A.G. Williams’s reported use of ShowFloor previews to help sell a $15,000 flooring job. It describes an individual outcome, not a typical result.

Solo plan is $49/month with 60 client-ready renders. Business plan is $149/month with 250 renders and Brand Studio. You can try it free with 3 renders, no credit card required.

Epoxy (flake, metallic, solid), polyaspartic, polyurea, concrete stain, tile, LVP, hardwood, microcement, and more. The catalog includes hundreds of material options, and you can also upload your own supplier swatches.

No. Use room photos you have permission to upload, then share the preview with the customer or discuss it during a site visit.