How a Coating Contractor Closed a $33,000 Floor Deal
A full-service flooring contractor pulled images of the client's home from Zillow, imported a metallic blend from their supplier's website, and sold the job remotely.
The Situation
A full-service flooring contractor had been using a competitor's visualization tool — the Torginol visualizer — for years. It worked well enough for simple rooms, but it struggled with spaces that already had furniture, vehicles, or other elements in the photo. The deeper into the room the image went, the worse the detail got.
When a client reached out about a large metallic floor project, the contractor needed to present options that looked convincing in the client's actual space — not a generic demo room.
What the Contractor Did
The contractor was not even on-site. He pulled images of the client's home from Zillow — the listing photos that were already public. Then he opened ShowFloor, uploaded the Zillow photos, and imported a custom metallic blend directly from his supplier's website.
ShowFloor generated photorealistic visualizations of the client's actual rooms with the metallic coating applied. The finish showed the depth, the swirl patterns, and the way light catches a metallic floor — details that a color chart or sample chip cannot communicate.
"I'd been using the Torginol visualizer for the longest time, but it struggles with spaces that already contain elements and providing good detail further back in the image. Last month, I sold a $33,000 floor by pulling images of the client's home from Zillow and importing a metallic blend from my supplier's website — it was flawless."
The Result
$33,000
Job Closed
Custom metallic blend, multiple rooms
Remote
Sold Without Site Visit
Used Zillow listing photos
Custom blend
Supplier Swatch Uploaded
Imported directly from supplier website
The client committed to a $33,000 metallic floor job after seeing their own rooms with the custom finish applied. The contractor did not need to make a separate trip just to show samples. The visualization did the selling.
This contractor also switched from the Torginol visualizer to ShowFloor because of the quality difference. ShowFloor's AI handles rooms with furniture, vehicles, and existing elements — the areas where older overlay tools break down.
What This Means for Your Business
Two things stand out about this deal.
First, the contractor sold a $33,000 job without being on-site. He used photos that were already publicly available. That means you do not always need to schedule a visit to start selling. If the property has been listed, renovated, or photographed for any reason, those images can become your sales tool.
Second, the contractor was able to import a custom material that was not in any standard catalog. ShowFloor lets you upload your own swatches — from any supplier, any blend, any custom mix. If your customer wants something specific, you can show it to them in their space.
Pro Tip
Metallic floors are the highest-margin jobs in coatings. They are also the hardest to sell from a sample chip because the swirl patterns, depth, and light reflection cannot be communicated on a flat surface. Visualization turns a difficult sell into an obvious one.
How ShowFloor Works
Snap a photo — or grab one
Use your phone, pull from Zillow, or use any image of the customer's space.
Pick or upload a material
800+ catalog materials from real suppliers. Or upload your own swatch from any supplier website.
See the finished floor
Photorealistic AI visualization in about 15 seconds. Handles furniture, vehicles, and complex rooms.
Send or show
Show on your phone during the estimate, text the before/after, or generate a branded PDF proposal.
Show Them Their Floor. Close the Job.
Upload a room photo, pick a material, and see the finished floor in 15 seconds. Three free renders, no credit card.